Finding the perfect customised promotional mug takes more knowledge than just knowing the mug’s intended use. It’s imperative to understand the material that an office or a take out travel mug is made of, to ensure that you send the perfect gift.
Porcelain is a combination of clay, silica, kaolin, quartz and feldspar, among other components. It refers to a wide range of ceramic products that have been baked at high temperatures, usually at 1260°C, to achieve glassy or vitreous qualities such as translucence and low-porosity. This type of ceramics is notable due to its ability to have a smooth surface and intricate details, without being glazed. In fact, porcelain produces the most popular unglazed variety of ceramics.
Naturally, as opposed to stoneware which is usually slightly off-white in colour, porcelain is white and has a smooth surface, making it an ideal choice for dinnerware at fancy dinners and parties. Once glazed, it attains a brighter white colour show, making it more stylish.
Courtesy of their bright glazed surface, porcelain mugs are easy to clean, and don’t get stained. It’s also simple to store and dust them before use.
Porcelain’s chemical composition comprising of kaolin, feldspar, quartz, silica and clay among others, makes the material chemically stable, hence durable.
Lower quality mugs occasionally break or become brittle when exposed to sudden extreme temperature change, thereby getting a heat shock. This doesn’t happen with porcelain mugs, since the material can withstand extreme changes in temperature. Additionally, porcelain is a slow conductor of heat, hence can hold hot beverages without burning the user’s hands.
Reasons Why Porcelain Products Make The Best Promotional Gifts
Everyone uses their printed coffee mugs at least once a day, if not several times in a day, making them a practical addition to offices and homes, thereby making them thoughtful promotional items. Due to their usability and relevance to everyday life, porcelain mugs are well retained and most recipients will use them for months, if not years. This presents a very lucrative marketing avenue, coupled with the large print area that mugs present for personalisation and printing your desired brand message.
As practical and classy items, bone china mugs are often collected by customers and employees alike. This trait presents your business with an opportunity to fundraise in a fun way. You could start a campaign towards a worthy cause, customise promotional porcelain mugs to that effect, and sell to a section of your clients who love collecting beautifully personalised mugs for a keepsake. Through this strategy, you will definitely achieve three primary goals- increase revenue, brand awareness and outreach. You could try this with custom water bottles for a cost effective fundraiser too!
Porcelain mugs are used for more purposes other than taking hot beverages. Due to their many stylish designs, DIY enthusiasts have transformed them into flower vases, candle holders, or pen holders at their office desks. This creates an interesting and creative marketing angle for businesses. Additionally, they could be great conversation starters, and before you know it, a business that used your promotional mug creatively could be spreading your brand message within those conversations.
Not many people know that branded bone china mugs are made from a type of soft-paste porcelain that constitutes calcined animal bone. The bone addition whitens the porcelain, making it more translucent, with the level of change dependent on the amount of bone added in the mixture. Usually, a 30% to 45% bone in the mixture creates the best quality of bone china. These bones also make bone china one of the best types of porcelain, with a high mechanical strength and chip resistance, that makes it possible to make thinner products.