Reusable coffee cups have taken the world by storm. With market leaders like Waitrose urging customers to make the switch, these handy reusable drink holders are becoming even more popular.
If you're looking to market your business, then reusable coffee cups are a safe investment. Travel mugs are one of the best promotional items out there -- keep reading for 7 reasons why.
1. They're Oh So Pretty
While Bjork's lyrics were less to do with aesthetics, it's hard not to fall in love with a good coffee mug. There's a huge range of travel mugs to choose from, in different colours, materials, and styles.
Because of their large surface area, you can flex those creative muscles. Choose a design and colours suiting your business and target customer and your travel cups are sure to be a hit.
2. You'll Get Remembered Every Day
How often do you need a cup of coffee? Consumers in the UK drink around 95 million cups of coffee a day, so your branded coffee mug could be in demand every single morning.
By using promotional reusable coffee mugs as part of your business model, you're providing a product that will likely get a lot of use. And each time a consumer uses your mug, your brand will become even more firmly imprinted in their memory.
3. Enviably Eco-Friendly
One of the best ways to look after the planet is by keeping rubbish out of the world's landfill sites. If you want your business to be known for taking an interest in the environment, investing in reusable drinkware is a great way to do it.
Reusable coffee cups are green by their very function, reducing the amount of packaging and waste which needs to get thrown away.
And they're also better for your health -- the BPAs commonly found in the plastic lids of disposable coffee cups are also often in the paper component of the cup as well. As BPAs have been linked to cancer, reusable coffee mugs can promote good health in the long run.
4. They'll Boost Your Reputation
Reusable travel mugs are strong and durable, so they stand the test of time without costing the earth. Invest in the highest quality cups your business can afford and you'll get an added benefit to your company -- a great reputation.
When customers see the effort you go through to give them the best quality products, they will automatically view your business and company as a better quality one itself.
In business, your reputation is everything. Let these promotional beverage holders work for you and give you the sort of reputation that'll boost the company's standing in your market sector.
5. They Get You Get Cheaper Coffee
Another way to make your target market love you even more? You'll get them cheaper coffee! Of course, the best price for coffee is free, but if you can't make a decent brew at home, the next best thing's your local coffee shop.
Most coffee shops nowadays will give you a discount for bringing in a reusable coffee mug. Starbucks, for example, gives you a full 25p off the price of your chosen tipple when you bring your own mug.
With the incentive of cheaper coffee on the horizon, you'll rise in your customers' expectations when they see your name on a cup that gets them a discounted drink.
6. Ice Cool or Hot, Hot, Hot
Again, the reason for investing in promotional travel mugs is to do just that -- promote your business. A great way to promote yourself is to use positive association and a simple way to achieve that is with, you guessed it, reusable coffee cups.
The adaptable nature makes travel cups a great year-round device and will keep your customers thinking of you all year long.
Chilly Winter Mornings
In the cold of winter, a cup of your favourite hot beverage will keep you warm and toasty, especially on those cold, dark winter mornings.
With so many of us reaching for a coffee first thing, to get us ready for the day, a hot burst of coffee will warm the cockles of any of your customers. And with your name on the cup, they'll be sending positive thoughts your way.
Balmy Summer Days
In the summer -- yes, even the British summer, though who knows what that means these days! -- your customers will find themselves reaching for your travel cup yet again.
Reusable drinks holders will help keep their frappuccinos slushy, their water chilled, and their iced coffees refreshingly cold. And again, it's your name on the cup, so next time they need your services, that positive association may help get you more business through the door.
7. They're Not Just for Coffee
"But what if my customers don't like coffee?" we hear you cry! Well, that's okay.
There are loads of uses for travel mugs that don't involve coffee. In fact, if we call these handy cups 'hot chocolate mugs', maybe they'd be even more popular.
Seriously though, coffee mugs are perfect for tea, iced drinks, keeping your Coca-Cola cool and your toddler's sleepy-time milk warm. You can use them for soups, to store butter for your picnic, or even hide Nutella from the kids who'll think it's a boring adults' drink.
Reusable Coffee Cups -- the Gifts That Keep on Giving
We hope we've shown you that reusable coffee cups truly are the gift that keeps on giving. Whether you use these receptacles as a free giveaway to promote your business at a trade show, hand them out to your employees, or you sell them in your company shop, they're going to come in handy.
Travel mugs are a great investment because they're eco-friendly, will boost your business reputation, and they look great, too. With so many benefits rolled into one handy, car-beverage-holder-sized cup, why not harness the advertising power of the reusable coffee cup? You'll be glad you did.
If you're looking at promotional coffee cups for your business, then let us be of assistance. Why not contact us and see how we can help.