Picking the perfect mug
| Top Tips for buying mugs
Our top tips for buying promotional mugs, hold true for buying any sort of promotional
items – sticking to the following advice will ensure you get the most from your
Think about what the purpose of these products is to be. Are they
purely to get your message across to as many people as possible, or are they to
be given to select people? The more specialised the recipients are to be, the smarter
the product should be. If creating awareness among the general public is what is
necessary, then a general mug will do the job perfectly well.
If you’re a designer and want to retail these mugs with your artwork on, then you
need to be a bit savvy about which mug to choose. Choosing the cheapest mug is tempting,
but then are people really going to spend a lot of money on it? Likewise many people
understandably want an expensive mug to put their design on, however unless your
Damian Hurst, you’ll struggle to make much of a profit when you re-sell. Picking
an average price mug is usually the best bet!
Your budget is always going to be important, but choosing the very cheapest mug
isn’t always the best option. Spending literally a few pennies extra per mug, may
mean you get a design you much prefer. Bone china models can also vary in price
quite considerably, so just because one model is too expensive, it doesn’t mean
they all will be. Remember that regardless of price, all our promotional items are
microwave oven and dishwasher safe*.
Be original. The more unique the mug is, the more likely the user will be to use
it - remember, the recipient of your mug will probably already be using one so yours
has got to be that much better in order to convince them to use yours!
Mugs are very functional, and they provide an excellent space to identify your brand.
Use the space well to reinforce your company's message.
Look at your artwork. Your artwork is very important for three
reasons, depending on the process, the more colours you use the more expensive the
finished mug is likely to be. You may wish to trade off less complicated artwork,
for a more expensive mug. Likewise some print processes are only possible on certain
mugs, for a full explanation; please talk to our friendly team.
Secondly if you have lots of information you want printing, then you will require
a mug with a larger branding area. If you want the contents of a phone book printing
on your mugs, then don’t waste your time looking at the smaller models.
Finally, as with any piece of promotional merchandise, what you buy should reflect
the values of your organisation. If your mugs are to celebrate an anniversary, your
organisation is particularly historic or the subject matter of your artwork is traditional
then you should choose a mug shape that reflects this. Likewise many marketing agency’s
and PR companies order promotional mugs, to whom we always recommend more contemporary
Tell us when you need your mugs by, and ideally give yourself as
much time as possible. Many people expect there mugs to be ready, by the time they
put the phone down, however this usually isn’t possible. Lead times vary depending
on quantity, what print process you use, stock levels and how busy production is.
If you have an especially tight lead time, we can usually offer you what you want,
but if not, a great alternative.
Ask us what extras are available on the mugs you’re looking for,
or for the type of print you’re using. If you’re printing silver or gold, have you
thought about using special metallic inks to really bring out your logo? If you
need your mugs to have a bigger print area, have you thought about printing on the
handle or on the inside too?
You didn’t think we couldn’t make a great job of the packaging too did you? We’re
promotional experts here! Depending on what mug you choose, there are various packaging
options available, depending on if they’re designed to be protected in the mail
or to be branded and re-sold.
* Excludes metallic prints, which are not microwave oven safe as they contain actually
metal parts. Our dye sublimation mugs are as good or better then anyone else’s,
however over time under continual use, they will fade in a dishwasher. Put it in
a dishwasher a couple of times a week, and it will still be a long time before you
notice any difference at all though. Our screen printed or transfer printed mugs
are extremely durable – nothing will remove your fired on print, whether you like
it or not.