Using technology similar to an office laser printer, the image is printed direct to a specially coasted paper in process colour. This is then covercoated, becoming a water slide transfer which is then applied to the mug.

There are no screen costs, just an origination charge when the design is finalised. As with full colour printing, there are limitations on the strength of reds and pinks but with pastel and citrus shades the results are excellent.

We use this method when:

• The design includes photographic images
• The order is for smaller quantities
• High resolution quality is required

Digital printing is used on white glaze ware only.

Want to find out more about digital printing?
		View Digital Printing Process Video